I don't mean to rain on anyone's parade, since I see in another thread that somone here is now an enthusiastic employee of Blue Fox, but why will this airline suceed where e.g. Swiss World failed a couple years ago. Ok. Geneva-NYC is not the same as London-NYC, but I would think Stansted i still not a `bizness' airport yet. AA pulled out of there pretty quick a few years ago...and Continental is coming in I hear.