Is this typically English? Why can't people simply admit they do this for the adventure? Or call it "product development", "innovation" or "small step for man, giant leap for mankind" even. But why does it have to be under the pretense of charity?
From the Telegraph article:
With the help of their sponsors, supporters and expedition patron Sir Ranulph Fiennes BT, OBE, the team aims to raise more than £100,000 for a number of charities including an African orphanage.
From the BBC News article:
With the help of sponsors, the team has invested about £250,000 ($380,000) developing the vehicle.