stinkypinky
You'll find most businesses don't make money until many years after being formed. V Australia will most likely last quite some time, as the company would have been prepared for it to be a money loser before it is a money maker.
Plus, I imagine they are looking to break in to the Australian international market and eventually open more routes. So it is worth it to put more pressure on to Qantas and in turn on to Jetstar, their main, and basically only competition in the Pacific.