The company does not bangs it own drum enough and make people stand up and take note of what bmi stands for and what it does. What is different about bmi??? I struggle.
It does, but when it does it does stupid things like advertise itself as Heathrows 'Second Favourite' Airline. What company advertises themselves being second in something?!?!?
I really wish BA put up a poster next to them saying, 'yes but we are the favourite' !!!!