Bring back BEA & BOAC
BA should revert back to its roots.
BEA as a low cost European airline taking on Easy,Go,and Ryan.Slash horrendous head office costs NOW whilst they have the opportunity and use Southwest's costs as a benchmark. Use yield management to determine seat prices.With all the slots they have they would bring competition to the above three who are making a fool out of
BA's management and rubbing their nose in the proverbial.
BOAC as long haul on better matgin.
Have they got the balls to do this??
Methinks not.