The thing many people have got to realise is that most if not all of ryanairs add ons are not compulsary.The customer has direct control over the price they pay.You dont have to eat,travel light,web check,book flight well in advance if possible,dont bother with insurance,dont bother with 'priority',get an electron card,get the ryanair card etc etc
On the flip side the so called 'legacy' carriers have many compulsory charges with no consumer choice,ie huge fuel surcharges!People are more prudent now.
it all comes down to consumer choice.However the reason the locos are attractive is because people arent willing to spend an extra 30 quid to travel on a 'legacy' carrier on a short hop to paris where the ownly benefit or luxury is a bit of extra leg room!on short hops its irrelevant,granted long haul it may be needed!