I just did a renewal and the school I did it with that operates in a large and busy CTAF has since changed its call from saying outbound on the NDB approach to saying now outbound on the NDB approach to the NORTH of the field, same as turning I/B not to just announce I/B on the NDB but to say I/B then a GPS distance to the North.
Reason given again was just for situational awareness, funny enough some posters here seem to believe its up to VFR a/c to be aware of the IFR procedures, yet any text book says it the other way around, include info for IFR and give some indication of where that location is for VFR traffic.
Having said that ALL other RPT traffic I dealt with during my renewal in said CTAF all gave IFR location and a VFR discription of where that was.