In the end the consumer gets what they pay for. The only low cost airlines are good at keeping production up and the seats full i.e. the charter airlines.
Everybody else will become like the BA's of this world. Take a look at VS and BM, they can be cheaper for a while but in the end they end up all the same. The only way an airline can be cheap and cheerful is giving the PAX the limited space they are willing to pay for.. Consider this: 85% of pax gave price as their primary selection method when selecting an airline...
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I'd rather be flying...
