I must say that in a busy environment such as LAX and JFK I too switch on the wing lights.
UA have done it for years.
And UA don't have any logo lights on a lot of their A/C either.
Hadn't seen the pulsing Logo light before, If you fly along side a QF 738 and miss the bright strobes ( white and red ) and Nav lights I don't think a flashing logo will help.
I think there are enough flashing lights in the sky already, don't you?