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Old 21st Dec 2008, 15:36
  #1044 (permalink)  
colegate
 
Join Date: Feb 2004
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I cannot help thinking that LGW will be a risky venture for EI. Take the example of Malaga. Three flights a day on top of what is already operated in a declining market will create low loads for all but especially for EI. They will be competing with three strong brands in that market. ZB is regarded as a popular and reliable carrier with an excellent product. EZY is by far the largest airline in the whole AGP market(all destinations) and BA has done well. On top of that you have Thomsons and the other holiday airlines. EI has little identity in the UK market except for services to Ireland. They will find it very tough at a time they should be conserving cash. I know the VIE market well. No one has ever made a go of it out of LGW. FAO looks very like AGP. My guess is that one summer will have EI in much pain. The following winter will be hell.
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