As Code 100 mentioned above, this isnt EI's first attempt at operating to Europe from the UK. I remember travelling Aer Lingus on an ID90 ticket MAN-CPH in the late 80s - I didnt need to worry about whether or not I would get on as the 737-200 on the route was deserted. It didnt work then when there were high fares and very little competition. Quite how they reckon they can make this work when they are up against LGWs locos and charter outfits is beyond me.