Many people here in the States go on the mighty dollar so if the pricing is right and the product is available on the many discount websites then who knows.
I'm mighty troubled by the possible Delta product invading Oz (but thats a personal issue) and up til now thought the V Oz product would be a success based on the competition from QF and United. Don't know about now.
Hope the folks at Virgin have got some wiley marketing ploys up their collective sleeves.