Dangermouse - whilst I admire your defence of your employers, to use the customer as an excuse for producing a poor product (you get what you ask for) is possibly the reason that AW are viewed so poorly by many in the military helicopter world.
The rest of industry in the real world doesn't operate or think like that, mainly because it doesn't have the luxury of a seemingly bottomless pit of govt cash to exploit. AW doesn't have any competition either since it is the only British (or pseudo-British) helicopter company in UK and enjoys the same patronage as BAe. Imagine if the car companies of the world worked like AW - we would all be driving around in Trabants being told how lucky we were that we got what we wanted.
Back to FLynx and no matter how you try to spin it or dress it up - the cabin is too small, it always has been and, it seems, always will be. It will fulfill a shipborne role courtesy of its compact size but is an utter waste of space (or lack of it) from a battlefield perspective. There is enough ISTAR available already (with much better capability) without trying to justify using another AW 'one size fits all comers' product just to save jobs.