mates rates: "VA
VB and PB are all seen as separate companies.If VA is not viable on it's own it will be cut loose rather than drag
VB down with it."
The vast majority of pax wouldn't know if they flew on Pac Blue or Virgin Blue. To them it's all the same, especially when a Pac Blue 737 operates a DJ route. Virgin Blue and the media has spun Vaus to be the international arm of Virgin Blue. They are not all seen as separate companies, and the elimination of one will cause lack of market confidence in the rest.
If BG and the execs at DJ had an effective way of cutting their losses with Vaus, they probably would have. But they've come this far, purchases the aircraft, employed and trained the crew, advertised the service and even the facilities (sim). They have to launch, and the plan they are using to overcome the present industry issues, is to delay the delivery of additional aircraft and services.