Steamchicken:
You are entirely wrong in differentiating between The Guardian and The Sun in terms of the amount of drivel they generate. The only difference is that The Sun does it in eight pars, The Guardian in eighty. They both exist to drive their own agendas and make some money, and the journalists on the so-called "writers' paper" are as puerile and ill-informed as those on the red-tops.
There are good journalists, but they are one per cent of the rabble.
Incidentally, BA has excellent relationships with most newspapers, but their
PR efforts are geared towards financial journalism and political lobbying. Where it matters, they limit themselves to blanking enquiries with the no-passengers-were-put-at-risk mantra.