It would seem slightly pointless for just JAA Acreditation of the Groundschool and not the rest of the course. The student would want to graduate with a full JAA licence. It may make licence conversion easier at a later date perhaps.
To get full JAA acreditation has got to increase the course price significantly especialy as some elements would have to be done at AFT in Coventry.
What has made the CEO change his mind. when the school started with the AFT folks in charge JAA acreditation was always an aim, but was dismissed by the CEO and his supporters who favoured the FAA approach.