Perhaps airlines should see the light and be more aggressive in making ie. "creating" the news, with reams and reams of press releases. Carefully craft and spin everyday normal occurrences with the hope of heading off the ambulance-chaser journalists.
example,
April 5, 2002- London
ABC Airways flight 345 inbound to Gatwick airport arrived 10 minutes late today due to a routine air traffic control-related delay. The majority of the flight's passengers were returning from their yearly holiday to the sunny south, and therefore welcomed the delay as it slightly postponed their return to the daily grind.
Easy huh?