"properly executed" being the operative word.
I can remember an instance under James Strong's reign were the head of Cabin Services Greg Bee was made to don a quasi uniform and operate as cabin crew down the back on a 744 to/from LA.
Must have come as quite a shock to him but even so he did so with good grace.
I note that Rob Fyfe of Air NZ is doing the same with his executives to great effect.
Anything less than this approach is going to be nothing more than window dressing.
I've concerns that what we see proposed is just going to involve putting senior managers through some sanitized facsimile of a customer experience at the brand new, state of the art, multi million dollar training facility.
If so, it'll be nothing like a coal face experience and far from what our passengers endure flying on our clapped out old 744s/767s etc.
Let's hope it goes some way to fixing QF's legendary disengagement problem.
By that I refer to of course the disengagement management has with what it is we actually do.
