I quote: "Its not the dream deal with Singapore Airlines or Cathay Pacific that would have given Qantas an impregnable position"
Kitney, D., Nicholas, K., Mansell, I., (2008, December 6-7). Three Men And A Merger. Australian Financial Review
So my question is....why bother merging with BA? Why not SQ or CX where we can stand to be a Superairline?