Yes, because we really need to put a big stamp on every airline "LOW COST" or "FULL SERVICE" and everyone picks which camp they want to cheer for... brilliant.
Aer Lingus/BMI are if you'll forgive the old expression, the dinosaurs that learned to dance. They know that competitive fares equal success and they have changed to meet those demands.
Aer Lingus have a base in Belfast... are British Airways watching? Could someone tell them that air travel actually works outside of a massive global financial centre with a population of millions if the airlines use a business model that isn't falling to pieces.