Giving away millions of free tickets that will not get used is a great way to up your load factor. You need real paying pax to pay the bills.
They will not have carried 11% more pax they just gave away more tickets. The data from FRs main airports will show how flying is falling. The October CAA data shows big drops on many FR routes ex UK.
Ryanair have big problems and are losing routes a quite a fast rate. I am sure some small airstrips they serve will go broke this winter. The big airports will only take on FR at a price as FR will kill of thier other airlines. Just look at the mess at BHX. Every new FR plane takes out around two others.