recently looking at PRG from BHX, FR are offering £10 flights whereas WW offers £24.99 one way...I wonder who will win.
Except of course Ryanair WILL, without question, be losing money at that price. As far as they're concerned it can only go on for so long. I have to say, the naiivety and ignorance of a lot of the non-bmi employees on this thread is truly staggering. Wake up people, Ryanair are NOT immune from what's going on, they just spin a very convincing line in bullsh*t.
AltFlaps post is by far the most level-headed and accurate.