PPRuNe Forums - View Single Post - Merged: Qantas:The Trashing Of A Brand
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Old 27th Nov 2008, 19:21
  #336 (permalink)  
lowerlobe
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Dale Hardale.....The thing that I have noticed is that apart from a few ads about the A380 all the adverts I see on TV are for J*.....

As far as a percentage of the group, J* is but a small slice but they get nearly 100% of the group TV advert budget...

I wonder if they spent as much on advertising for QF as they do for J* would our profit be a lot better...
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