smacked of illogical and irrational management hate toward now-stunned employees
I could not have put it better myself. What outsiders don't understand, because they weren't the target of it, is what it feels like to be publicly denigrated by your own management. On not one, but many occasions.
In business schools of the future, Qantas under Geoff Dixon and those around him, will be a case study.
How to swiftly, effectively and permanently disengage a workforce.