Rebuilding The Brand
How do you rebuild a brand that has been so badly trashed?
Where do you start?
Before you advertise anything make sure you can deliver.
Get the product right first and then promote it hard.
Problem is......its going to take a long time to get the product right.
In tandem you should try getting the employees back on side.
At Qantas there is a wellspring of good will from staff just waiting to be tapped.
Lets hope the new Qantas Queen has some balls.