The most frustrating fact is that there are millions of potential passengers to fill these empty seats, completely omitted by Ryanair. Most of them are using legacy or charter airlines or private cars and would love to save a bit, but are afraid of being too self-reliant while planning their trip and travelling - FR do not encourage them, do not care for them, do not bother to help (on a take it or leave it base), do not hail them. Others would be keen to travel and have a positive overall experience - but the point to point system doesn't give them a choice.
Flying to small airports brings about the need to supplement this point-to-point thing. If a family living in Smaland, Sweden or Tampere, Finland wants to go to Paris, will they choose Ryanair with its Dusseldorf Weeze or Frankfurt Hahn, respectively? No, they'll choose SAS, AY or AF to get them until the final destination, they'll spend the yearly travel budget on these tickets and overnights (while they could have travelled several times with low-costs), they will be "lost" for Ryanair. "Free flights" will not help.
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Last edited by eu01; 23rd Nov 2008 at 13:08.