Jolly - something you may wish to consider in your deliberation is that 'CRM' is not JUST about being warm, fluffy, Mr/Mrs Nice Guy/Girl and holding forums on decisions. It is about RESOURCE management, and sometimes things need to be done, particularly in the aviation timeframe, without the 'let's have your inputs here' ideal.
I first came across 'CRM' after leaving the military (where it was just basic
good leadership
) when it was
Cockpit RM, then it became
Crew RM. What about extending your project to
Company Resource Management which is where I'm sure a lot of benefit would be gained? One sees daily horrendous mis-use of good resources and consultation in companies and there can be big safety issues in that.