for no shows, i actually had 65 no shows today on one flight.
And that's the visible result of the continuous "free flights" policy. As I said before, there's much more to successful marketing than just the price. Regrettably, it became obvious that the impressive development of the airline to a major-size carrier we have seen so far is not sustainable any more. Not in the present form. The growth has been hampered by the lack of vision how to reshape the old model facing the market saturation in order to gain the versatility and attractiveness. That is essential in order to lure more customers during the economic slowdown. The necessity to make some changes of the strategy is becoming more and more apparent.
The only good thing in the present situation is the fuel price low enough not to lose money in spite of all. Hopefully it'll give some time to re-consider the old strategy and create a better product.