PPRuNe Forums - View Single Post - Ryanair - 6
Thread: Ryanair - 6
View Single Post
Old 21st Nov 2008, 10:03
  #2986 (permalink)  
davidjohnson6
 
Join Date: Sep 2008
Location: Blighty
Posts: 5,675
Likes: 0
Received 22 Likes on 17 Posts
Rebranding

Corporate rebranding is a high-cost and high-risk exercise.

Ryanair as a brand is recognised all round Europe and a good chunk of the affluent world. If one person is associated with Ryanair, it's MOL, rather than anyone in the Ryan family. Having Ryan in the corporate name probably has a neutral effect.

Potential reasons I can think of to change the name include:

1) The airline has multiple disastrous accidents with much loss of life in a short period of time
2) The airline decides to significantly reposition itself in the market - e.g. becoming much more upmarket

Why else would the company want to spend millions on this and lose the name recognition that all the advertising has bought so far ?
davidjohnson6 is offline