Paylater, you are veering away from your own question. You started the thread:
Surley an AOC is needed for this....
Just came across this....
Home - Private Jet Share . Surely you would need an AOC for this at the least, and probably an ATOL?
It doesn't matter what the aircraft is. If you sell individual seats you need an ATOL and AOC, and if you are offering charters you need an AOC. Have I got the wrong end of the stick on this one?
You say it doesn't matter what the aircraft is, however if you do your research as you yourself so strongly suggest you will find that an ATOL is not required on aircraft under 19 seat, furthermore this company is a reseller, a broker, and therefor does not require an AOC as it most likely does not operate its own aircraft. The underlying operator will probably require one, however we cannot determine that as we do not know the individual circumstances.
The CAA have always been very clear on this, the question is who is the operator, not who is selling the seats.