Guys, I'd be interested in your business case for reducing the price of a niche commodity where the volume sold did not appreciably change despite a 50% rise in prices?
Given how quiet Farnborough is now days, it looks like the amount sold has collapsed due to the "R" word. Remember when you sometimes had to ask your next frequency to telephone Farnborough to tell them you'd changed because you couldn't get a word in anywhere ? I change to Farnborough now and it seems I've got the whole frequency to myself....