Here we are in the good old UK, where anybody trying to do anything new is slagged off and put down before they start. Just like everyone did with Easyjet.
Good luck with it, and provided the crew are properly trained and regulated (which is where my doubts lie) I hope it works out. The VLJ as an air taxi is a very good idea and WILL be all over the sky eventually like it or not. It just needs some one to have the courage to get going.