It can't be easy for any new businesses right now in the current climate but maybe because bankers won't be travelling around in private jets so much now
, there could be a new customer base. A solid business plan and good marketing strategy will ensure that new opportunities are exploited and Cranfield is well equipped to provide the tailored support tools needed for both the aeronautical and the business aspects of the venture. I am sure Ambeo has taken advantage of all the expertise available to them and devised a a realistic strategy for success. There are a great many models of success and failure to learn from. A wise entrepreneur will have studied these in depth, will have isolated the key success factors and know what aspects are important for positioning.