"Seat allocation would hurt Easy. The reason everyone gets to check-in and the gate early is to get the seat they want. It works well, and should be kept the way it is."
But it does not work. I flew recently EMA- VCE and back with EZY, and it was a real bunfight when boarding. I felt sorry for those who paid for so-called "Priority Boarding" on the way back - at VCE everyone goes on the same coaches to the remote stand, and the only "priority" given is that you are first on the bus. Big deal. That is taking money under false pretences.
And at EMA people are put in groups for boarding sequence, so getting to the check-in desk or gate early guarantees nothing.
Seat allocation would mean introducing systems that EZY does not have at present, so there would be a cost.