Seat62K, I think it's just that their yield management department is a lot more active than other airlines
what a rubbish lol
Ryanair yield management is the worst of the industry
Every clever airline knows at what price it should start according to previous years
But Ryanair doesn't have any clue of that because its systems are rubbish
NEVER book a Ryanair ticket 6 months before the date of the flight: NEVER!
If you want to travel during week days, the cheapest option is 1 month before the date of the flight (probably the only airline in the world in that case), and if you want to travel a week-end, it's usually 3 months before.