I guess someone didnīt do his/her homework regarding yhe opening of the AMS/JFK flights.
As I have said in an earlier post, nobody around here in has even heard of OS.
Now if you're selling low budget tickets, your name will pop up at the top of the list if customers are using internet search engines (like CheapTickets.nl), however for premium products you really need branding and marketing. Haven't seen any of that...