Saudi 123 no its not the SAME this BMI move has a solid economical case I can see and understand.
That other move should have happened more than a year ago and people would have been LESS bitter !
Not said airline really could have helped a company THEY have a significant holding in after all and even code share with on a number of destinations from the regions similar to say Eurowings in Germany or Regional in France so maintaining a presence but no not their way!
Beyond selling their admittedly leading Premium product their marketing and publicity department is p**s poor and dishonest !