People who live north of London need this to happen.
What makes transatlantic carriers think that people like flying from
LHR and LGW.
Have you ever tried to drive to eather around the M25.
STN is a much easier place to get to if you live north of London and
East Anglia has a massive catchment area for transatlantic flights.
I wonder how many people flying to the USA from LHR or LGW on a given day would have driven down the M11 passing STN or down the A12.
Yes there is the downside to STN and the lack of Interlined connections
but If I was flying US-UK-EU I would rather collect my bag using point to point flights as it is proven to more than half the chance of you baggage going missing.
If this Airline takes off, arrival and departure times could work well with
passengers for want of a better word connecting off Ryanair and Easyjet flights.
A route that would be a winner would be STN-LAS the only direct flight from LON is with Virgin and the price is way high.
When I went to LAS I flew LGW-YYZ/BUF-LAS with Southwest and there were over 10 people on the LAS flight from the UK.
Many people from the UK get a flight to the US say NewYork then transfer
to lowcost airlines such as Southwest and JetBlue to destinations all over the US so why not the other way for Americans flying to europe.