Exactly. Nobody just throws away tens of millions of dollars on a whim. I wouldn't be surprised at all if they had already done deals for a substantial share of the market. Any investor with half a brain would want to see a very detailed business plan that had a high chance of succeeding.
The great NZ clobbering shop and all the armchair wannabes can scoff all they want, but the fact is that if Kiwijet succeed, at least twelve new flight deck jobs will be added and whatever you might think of the 146, it is far more fun to fly than Dash 8s and Beech 1900s (and F27s and Convairs for that matter).
I'm sure all the scoffers have already sent their CVs in...