If its not a 'London Oxford' VLJ start up its a 'London Cranfield' VLJ start up. Its a novelty market that just doesnt exist.
The 'London' market is already oversaturated with Citation 2's going out 20% cheaper than 2 years ago, plenty of CJ's that can actually go further than Dover without a fuel stop, and plenty of other much more practical aircraft that you dont need to be shoe horned into.
Talking to someone who flew in the Mustang the other day to try it out(normally uses a Bravo) the response was 'never again' the difference in price is just not worth having for the lack of comfort, and its those simple things that the boffins and failed airline pilots with a 20 min business plan seem to have failed to realise. Is it any coincidence that the guys in the market with many years operating experience (bar LEA) are not touching these things? It sums it all up really.
Why would someone choose to be sitting on a toilet seat for a few 100 quid an hour less than something that fits the puropse of being an Executive Jet!
If I had a pound for every bore I meet at events who is starting up a VLJ operation.....................
