The title in Sunday Business is
BMI to reinvent itself as low-cost, no-frills airline
the articles between ananova and the newspaper have a few differences
"Reid is aiming to emulate carriers such as Ryanair and Easyjet by intensifying services on profitable short haul routes, driving down employment costs and using planes for longer."
BMI profitable routes are GLA, EDI, DUB, AMS.
Frequently would rise on these routes. Unprofitable routes cut.
A removal of BMI services to the US from MAN was ruled out.
Sorry I don`t know how to get the newpaper article on to pprune other that type the whole thing. Its more detailed (and longer) in the paper than ananova.