Adjusting to demand? Tell that to the JED pax, who now have to route via RUH. When BA come back next year with their JED service we'll lose all those pax, and given that JED can be full how are they gonna manage to sell seats ex-RUH to LHR if the a/c is full ex JED?
Classic bmi, build up a good loyal customer base, then p!ss 'em off.