The guy has no shame!
He'd need to catch on soon that the typical Ulster passenger doesn't appreciate being treated like cannon fodder...my personal experience is that EI are streets ahead of FR, with EZ also a much better bet...and when all the sums are done, FR fares are rarely as cheap as MOL suggests...
And to hint that BHD could become bigger than BFS due to his company...I think that's up there with his wisdom on fuel hedging!