At Ryanair, you don't always get the best price when booking early; especially at this time of the year, there are special sales with tickets beeing sold cheaper than a few weeks ago.
And there are good deals to be made. For instance, I got a Charleroi-Treviso return for 8,02 euros total paid. I consider it a good price by any standard.
How can it be done ? That is not my problem.