400 seats crammed into a firesale 787 bought for cash so appreciating every day, burning say 20 tons on a transatlantic sector costing around £10,000 in fuel. Do a deal with some rural US airport (Boston North aka Bangor, Maine) and an equally rural UK one (Manston or Prestwick come to mind) for a wedge of hello money and get paid per passenger with no airport fees in return for bringing bods through the airport and giving the locals a job. Paint some big brand on the side of the jet for a bit of sponsorship, ratchet up the prices of the inflight a la carte michelin four star trolley menu, pay per the mile for baggage, check-in fees, slot machines for IFE, pay per use toilets, oxygen etc , crews on sector pay only, CC on sales commission only, stick to the east coast to get roundtrip from a daily crew. On the downside only one insurance and hotel sale per passenger but not signfiincant.
Do the maths. It may be a
PR Agent's wet dream of a £10 fare to push, but with the average passenger paying in total less than £100 each way, a bargain, it's not inconceviable that someone with Ryanairs market power could pull this off. At £30 to £40,000 per sector - would it work?