Qantas Shares! how low can they go?
Well Qantas shares have hit a dismal $2.81 today and looks like it will continue to go down. Dixon is about to leave, although with a tidy pay packet despite under his control having almost half the value of the company wiped out since its peak.
This seems to be for many reasons, obviously the current world wide economic crisis is a major factor. But what else has contributed? What could have been done better? Qantas has always had a bit of an invincible attitude to things in the past and has usually come out the tough times very well.
BUT.... The current reputation of qantas is at an all time low in the public and some say financial eyes. (justified or not I'll leave it for others to say) Safety incidents, failed APA Takeover, industrial trouble, morale, rising fuel....!!!
With the company taking so many hits, how long until it takes a bigger toll? Dixon said a long time ago they needed to merge with another airline. Is this a real possibility now? Is Joyce the man to turn it around? To me it has a little tinge of ansett pre demise about it. What do you all think?