Archi, the problem is the 'brand' is making money for the Treasury so it really doesn't matter how naff or objectionable the tat is. The way the Treasury will see it is; 'Mmm, more money to pish up the wall. So-what that a few biggles types get a bit upset. This is the 21st century and we dont
care. We rebranded Neu Liabour and thats great'.
Sad but true.