WG, Chinecap et al raise a few good points, and in the case of the other two services I think there is an element of 'tongue in cheek' humour.
In reply, I would say that the content of this IBN is not really the issue for most. The appalling prioritisation is the real bugbear.
I read a message from CinC Land recently, attempting to address the current problems the army are having, telling them to ditch the pointless, minimise the 'nice to have' and concentrate on the here and now, and it struck me as an example of realism and good leadership.
What has the RAF had of late? An extra fatness test, some logo's, a few new titles and some revision of dress codes. Hardly a coherent response to an Air Force currently falling on it's arse.
A few people may find themselves wearing blues instead of flying suits, and it wont stop the world turning. However, what we need is leadership and not some half arsed attempt to sugar coat a turd.