Dunc
It boils down to this. The Armed Services cannot lobby for themselves.
There are very few Members of Parliament with a military background (in one respect, thank God). The one's that do, seem to 'politicise' their debate, so, in doing so, bore their listeners.
The newspaper's produce 'headlines' and Armed Service 'stunts' to sell newspapers, to make profits and to be tomorrows Fish and Chip wrappers..
The BBC, well, what can you say about the BBC?? Who's side are they on, is one answer.
The Armed Services of the United Kingdom will only get the support of the United Kingdom if the people of the United Kingdom are willing to stand up and give that support.
The Armed Forces of the United Kingdom cannot initiate that request for support because they are too busy doing the bidding of the Government of the United Kingdom.
A last thought.
It's the flag of the United Kingdom that covers the coffins of the servicemen of the United Kingdom who have given their lives in the service of the United Kingdom.
That should be lobbying enough.