Maybe a bit of pressure put upon them from NetJets perhaps
No need for pressure: if you are Cessna and you can sell your aircraft at full price to small operators or with a quantity discount to a large and proven operator.... or to an unproven company with no customers while the market is hot..... I guess it is a no brainer...
Bombardier on the other hand only seems to sell them to their inhouse fracs operator or people who still get turned on by the name Learjet.Which was a great brand but the current productline now is cr@p compared to the alternatives.... only the new Lear 85 looks promising the rest is outdated....